RNCH Alisal

Fashion isn’t Heidi Merrick’s only love. Years ago, the Los Angeles fashion designer came to The Alisal to go fly fishing and fell in love. She embraced the ranch life so much so that last year her family moved to Ojai, California where they started a working ranch. This new lifestyle change rekindled her love with The Alisal and inspired a collaboration via her new Autumn Winter 21/22 RNCH Collection. 

Paying homage to her SRF collection, a surfing-inspired line of logoed t-shirts, sweatshirts and hats, the RNCH collection includes a partnership with The Alisal called RNCH ALISAL. Merrick's new resort wear provides the perfect transition from day to night as the temperatures cool when the sun sets on the Ranch.